But others appreciate that Google is one of a few organizations powerful enough to force the ad-supply chain to clean itself up. Given Google’s immense ad business and the fact that it pays the popular ad blocker Adblock Plus to ensure its own ads aren’t blocked, Chrome’s move smacks of hypocrisy to some. Google reps have been explaining the upcoming changes to publishers and why they are happening, which has assuaged publishers’ fears, he said. Publishers typically don’t have a lot of direct contact with Google’s Chrome division, said Zack Sullivan, director of operations and marketing at tech site TechRadar. Typically, a publisher’s status is altered within two days of its request for another site review, the spokesperson said. A publisher has to request another review of its site before its status is changed in the Google ad experience API. The site removed the ads, but the warning label persisted in Google’s publicly available tool for several months.Ī Google spokesperson said warning labels aren’t automatically removed. One of the sites this exec oversees got flagged for having sticky video ads run in the upper right corner of the screen. One issue is that warnings for having bad ads can linger in Google’s tool even after a publisher fixes the problem. Google created an Ad Experience Report to help publishers see if their sites would fail its forthcoming standards. It is distressing, but they are Goliath, and I don’t feel like throwing stones at them.” “People got used to the model of loading the site with ads and driving pageviews, but Google is telling us we need to prioritize digital experience now. “We still have anxiety with it,” said an executive at a legacy news publisher, speaking anonymously.
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